NUMI Blog
After the Spectacle: How Short-Form Culture Is Rewiring K-pop’s Playbook
Through the 2010s, K-pop’s “grand era” was built on maximalism—lavish music videos, intricate lore, and months-long rollouts culminating in blockbuster comebacks. That operating system...
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From “Star Creators” to Stage: How 26.6M Fan Votes Forged ALD1
K-pop just watched a new kind of boy group get born in real time. On September 25, 2025 (KST), Mnet’s survival series “BOYS II...
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Raging Into the Mainstream: How CORTIS Is Importing Travis x Carti Energy into K-Pop
K-pop has always been a genre of shapeshifters—every few seasons, a new subculture arrives, gets polished, and explodes on stage. CORTIS is the latest...
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Behind the Door: RESCENE’s Dorm & Livestream Controversy—What Happened, What The Muze Said, What Fans Want Next
In mid-September 2025, rookie girl group RESCENE (The Muze Entertainment) landed in a fast-moving storm of worry posts, explainers, and agency denials. Two threads...
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Desert Kings & New Queens: BIGBANG, TAEMIN & KATSEYE Are Locked for Coachella 2026
Coachella just made its K-pop play for 2026—BIGBANG, SHINee’s TAEMIN, and KATSEYE are on the official lineup for both festival weekends in Indio (April...
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Inside “Project 1945”: Court Filing Alleges Min Hee-jin Planned Pre-Debut ‘Sajaegi’ Attacks on LE SSERAFIM & ILLIT
What the new filing claims At a Sept. 11 hearing in Seoul, HYBE’s legal team submitted materials it says show former ADOR CEO Min...
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On the Brink of 300M: How K-Pop Demon Hunters Became Netflix’s Biggest Global Phenomenon
The milestone—by the numbers As of September 10, 2025, K-Pop Demon Hunters has logged 291.5 million views on Netflix since its June 20 debut,...
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Dayoung Goes Solo: WJSN Vocalist Unveils a Bold, After-Dark Era with gonna love me, right?
WJSN’s Dayoung has officially stepped into the spotlight on her own with the digital single album gonna love me, right?, led by the title...
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Lisa’s Polarizing VMAs Triumph: Best K-Pop Win Sets Off a Fan Firestorm
BLACKPINK’s Lisa took home Best K-Pop at the 2025 MTV Video Music Awards for her single “Born Again” featuring Doja Cat and RAYE—one of...
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