CURATED
BY
NUMI
Discover what Korea’s buzzing about: hit merch, viral skincare, and style must-haves.
ATEEZ
-
MINGI
LP
:
FIX
ON/OFF
Buy together with
What’s Hot in Korea?
Explore
NUMI
Favorites
Discover authentic K-Pop, beauty, and fashion straight from Seoul.
Back to School Sale
Score sizzling-season deals on K-Pop merch, glow-boosting beauty, and breezy fashion staples before they’re gone.
Special offer
Save up to 30% on seasonal faves—shop the Back to School collection.
Korean Beauty
Glow up with curated K-beauty essentials—hydrating, brightening, and totally cruelty-free for glass-skin goals.
Play, Discover, Buy
Preview unboxings and glow tips, then grab the featured items straight from the video.
Stray Kids - ODDINARY (6th Mini Album)
aespa Official Lightstick
BTS V - Rêvé
IVE - Ive Empathy (3rd EP Album) Limited MD Ver.
K-POP SPOTLIGHT
Feel
The
Stage
NUMI KOREA ships official albums, lightsticks, and MD worldwide—100 % authentic vibes from Seoul.
K-BEAUTY RITUAL
Unwind
And
Restore
Wind down with cult-favorite formulas hand-picked by NUMI experts for your daily glass-skin glow.
NUMI LIFESTYLE
Bring
Seoul
Home
Desk décor, stationery, and cozy gifts—everyday essentials curated by NUMI to spark Korean joy.
Shop
By
Collection
![Stray Kids - [dominATE : celebrATE] Necklace by HYUNJIN](http://numikorea.com/cdn/shop/files/543133cfc969e26bff1f2f130beaf0ed9e0b6896_3e8536f1-9ae6-4038-a668-03528a6a1b1e.jpg?v=1761167510&width=1000)
Stray Kids - [dominATE : celebrATE] Necklace by HYUNJIN
Stray Kids - KARMA (4th Album) SKZOO Ver.
![Stray Kids - 2026 Season's Greetings [STRAIGHT SUPPER CLUB] [Pre-Order] (POB Selectable) - NO POB](http://numikorea.com/cdn/shop/files/90675afa2adda67864ff4e39ccf57237edcc8c6c.jpg?v=1761672876&width=600)
![Stray Kids - 2026 Season's Greetings [STRAIGHT SUPPER CLUB]](http://numikorea.com/cdn/shop/files/af06bc0b33020a984968b134ac81af651bbaa63a.png?v=1761672876&width=1014)
Stray Kids - 2026 Season's Greetings [STRAIGHT SUPPER CLUB]
![Stray Kids - [dominATE : celebrATE] SKZOO Plush Bag](http://numikorea.com/cdn/shop/files/7a891ee7afa07feba74d4a31c564a43e8bb71610_ea022e0f-1347-494d-9468-db3a7dba1e6e.jpg?v=1761164273&width=1000)
Stray Kids - [dominATE : celebrATE] SKZOO Plush Bag
![Stray Kids - [dominATE : celebrATE] SKZOO Keyring Lying Ver.](http://numikorea.com/cdn/shop/files/ea138095e0c8eb2d3ecad6035459dca0161e6688_d787fea8-c4ca-44eb-a871-9c44c3c41999.jpg?v=1761146571&width=1000)
Stray Kids - [dominATE : celebrATE] SKZOO Keyring Lying Ver.
VOGUE Korea Magazine 2025.12 (Cover: Stray Kids FELIX)
Stray Kids - SKZ IT TAPE DO IT (DO Ver.)
![Stray Kids - [dominATE : celebrATE] SKZOO Magnet Plush Set](http://numikorea.com/cdn/shop/files/194ce4a717114e9a70bc45112a4decb638b499fb_78138e5e-b8bc-44be-89e0-d69da8061c4c.jpg?v=1761164333&width=1000)
Stray Kids - [dominATE : celebrATE] SKZOO Magnet Plush Set
ELLE KOREA MAGAZINE 2026.01 (COVER : BTS JUNG KOOK)
![ELLE Korea Magazine Special Edition 2025.12 (Cover: BTS j-hope) [Pre-Order] - Cover A](http://numikorea.com/cdn/shop/files/XL_043cdb78-cd2e-468e-b3b1-b6ce291878c3.jpg?v=1764342833&width=960)
![ELLE Korea Magazine Special Edition 2025.12 (Cover: BTS j-hope) [Pre-Order] - Cover B](http://numikorea.com/cdn/shop/files/XL_e92fa718-4327-4ad7-9495-b1a4d734c077.jpg?v=1764342833&width=960)
ELLE Korea Magazine Special Edition 2025.12 (Cover: BTS j-hope)
VOGUE Korea Magazine 2026.02 (Cover: BTS JIMIN)
Harper's Bazaar Korea Magazine 2025.09 (Cover: BTS RM)
BTS Official Light Stick SPECIAL EDITION
Special 8 Photo-Folio Me, Myself, and j-hope ‘All New Hope’
![BTS WORLD TOUR ‘LOVE YOURSELF : SPEAK YOURSELF’ [THE FINAL] DVD](http://numikorea.com/cdn/shop/files/400950989.jpg?v=1751753817&width=940)
BTS WORLD TOUR ‘LOVE YOURSELF : SPEAK YOURSELF’ [THE FINAL] DVD
W Magazine Vol. 9 Korea 2025.09 (Cover: BTS V)
![ATEEZ - GOLDEN HOUR : Part.3 (12th Mini Album) In Your Fantasy Edition POCAALBUM Fantasy Ver. [PRE-ORDER]](http://numikorea.com/cdn/shop/files/XL_028bb5af-0791-4afc-b65f-e91252a9fd9d.jpg?v=1755349231&width=1100)
ATEEZ - GOLDEN HOUR : Part.3 (12th Mini Album) In Your Fantasy Edition POCAALBUM Fantasy Ver.
ATEEZ - Aniteez in the Calling Tiny Aniteez Plush Doll
ATEEZ - MINGI LP : FIX ON/OFF
ATEEZ - 2024 ATEEZ WORLD TOUR (TOWARDS THE LIGHT : WILL TO POWER) IN SEOUL (PLAYCODE)
![ATEEZ - [POP-UP '8ROOM'] ATINY Ring](http://numikorea.com/cdn/shop/files/0671d08c89bfcf4dc2e2b3f396c30ce3.jpg?v=1762374294&width=1000)
ATEEZ - [POP-UP '8ROOM'] ATINY Ring
![ATEEZ - FIX ON : ALT ACC Pack [PRE-ORDER]](http://numikorea.com/cdn/shop/files/8569c298227dd994143e077de1fc77bb.jpg?v=1755358722&width=500)
ATEEZ - FIX ON : ALT ACC Pack
ATEEZ Official Light Stick ver.2
![ATEEZ 2026 Season's Greetings [Pre-Order] [POB Selectable] - DEAR MY MUSE](http://numikorea.com/cdn/shop/files/XL_3a02765d-7241-4c03-b9bb-b8a4313efa9f.jpg?v=1766806626&width=1100)
![ATEEZ 2026 Season's Greetings [Pre-Order]](http://numikorea.com/cdn/shop/files/618730327.jpg?v=1766806626&width=3000)
ATEEZ 2026 Season's Greetings [Pre-Order]
Tamburins Shell Perfume Hand Cream (JENNIE's Pick)
JENNIE - Ruby (1st Studio Album)
VOGUE Korea Magazine 2025.08 (Cover: BLACKPINK ROSÉ)
LISA Official Light Stick
JISOO - Shumon Pouch
BLACKPINK Official Light Stick Ver. 2
BLACKPINK + STARBUCKS® Rhinestone Cold Cup 16oz
BLACKPINK - BORN PINK (2nd Full Album) Box Set Ver.
ELLE KOREA April 2025 (COVER : ENHYPEN)
ENHYPEN - ROMANCE : UNTOLD (2nd Full Album)
DICON VOLUME N°30 SPECIAL EDITION ENHYPEN GOLDEN AGE
ENHYPEN - ROMANCE : UNTOLD (2nd Full Album) Weverse Albums Ver.
ENHYPEN - 7th Mini Album *THE SIN : VANISH*
ENHYPEN - 7th Mini Album *THE SIN : VANISH* (Voice Keyring Ver.)
ENHYPEN - 7th Mini Album *THE SIN : VANISH* (FUGITIVES Ver.)
![ENHYPEN 2026 Season's Greetings [Pre-Order]](http://numikorea.com/cdn/shop/files/XL_c8147ee6-4d63-435a-820f-48deae160b61.jpg?v=1763553080&width=1100)
ENHYPEN 2026 Season's Greetings
![Stray Kids - 2026 Season's Greetings [STRAIGHT SUPPER CLUB] [Pre-Order] (POB Selectable) - NO POB](http://numikorea.com/cdn/shop/files/90675afa2adda67864ff4e39ccf57237edcc8c6c.jpg?v=1761672876)
![Stray Kids - 2026 Season's Greetings [STRAIGHT SUPPER CLUB]](http://numikorea.com/cdn/shop/files/af06bc0b33020a984968b134ac81af651bbaa63a.png?v=1761672876)
![Stray Kids - 2026 Season's Greetings [STRAIGHT SUPPER CLUB]](http://numikorea.com/cdn/shop/files/590854527.jpg?v=1761672876)
![Stray Kids - 2026 Season's Greetings [STRAIGHT SUPPER CLUB]](http://numikorea.com/cdn/shop/files/C072939377_p0.jpg?v=1761672876)
![Stray Kids - 2026 Season's Greetings [STRAIGHT SUPPER CLUB]](http://numikorea.com/cdn/shop/files/590854732.jpg?v=1761672919)
Stray
Kids
-
2026
Season's
Greetings
[STRAIGHT
SUPPER
CLUB]
TOP STAY PICKS
Build
Your
STAY
Haul
Stray Kids - ATE (9th Mini Album)
Stray Kids - SKZOO TAMAGOTCHI & CASE SET
STRAY KIDS Official Light Stick ver. 2
Stray Kids - ODDINARY (6th Mini Album)
Feel the NUMI Difference
Thousands of fans and beauty lovers trust us for their Korean must-haves. We curate, you click, and the rest is handled—authentic, on-trend, always with heart.
FAN REVIEWS
Loved
by
Fans,
Trusted
by
NUMI
See how global shoppers count on NUMI KOREA for authentic merch, quick delivery, and a touch of Seoul magic.
Its glow is gorgeous. Can’t wait to wave it at concerts. NUMI delivered lightning-fast and packaged it with care.
Olivia H.
Glitter Dreamer
Wearing it feels like I share a special bond with Seonghwa himself. NUMI got it to me quickly and the packaging was beautiful zero hassle.
Emily R.
Starry ATINY
My first hatch was Han Quokka, and raising him is insanely fun. I can’t put it down. NUMI shipped right away and the packaging was flawless.
Sophie B.
Tamagotchi Auntie
ILLIT Official Light Stick
ATEEZ SEONG HWA Star Open Ring Birthday MD
