TOMORROW X TOGETHER’s Yeonjun just turned a highly watched solo debut into hard numbers: 601,105 first-week sales on Hanteo for his mini-album ‘NO LABELS: PART 01’ (tracking Nov 7–13). That total plants him firmly among the year’s strongest K-pop male solo launches and sets the tone for a serious solo run.
The numbers that matter
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First day: ~540,000 copies out of the gate—an immediate weekly-chart topper and an early signal that demand would hold through the week.
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First week (Hanteo): 601,105 copies.
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Korea (Circle, weekly): Debuted at No. 1 on the album and retail album charts in Week 45.
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U.S. impact: Early industry reports show a debut at No. 10 on the Billboard 200, driven largely by pure sales—one of the higher entries for a K-pop male soloist this year.
Rollout & positioning
BIGHIT MUSIC announced the project in October with a stark, typography-driven visual identity and a straight-to-the-point title: ‘NO LABELS: PART 01’. The tracklist centers on “Talk To You” with additional cuts like “Forever,” “Let Me Tell You (feat. Daniela of KATSEYE),” “Do It,” “Nothin’ ’Bout Me,” and “Coma.” The branding choice—minimalist red type over white and a dancer’s pose on the cover—frames Yeonjun as an unfiltered performer first.
Why it connected
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Pent-up demand from a proven multi-hyphenate. As TXT’s resident ace (vocal/rap/dance/stage), Yeonjun already had strong individual mindshare; a solo move converted that attention into purchases immediately. The ~540k day-one spike underscores a pre-order base that was locked in before release day.
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Clear story, clean visuals. The “no labels” concept—drop the boxes, show the artist—translated into cohesive artwork and teasers that felt premium and meme-ready at the same time.
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Global touchpoints. U.S. TV promo—“The Kelly Clarkson Show”—extended the opening week’s chatter beyond Korea and Japan, helping awareness for the Billboard 200 bow. T
Market context
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On Hanteo’s leaderboard, crossing 600k in week one places Yeonjun in the upper tier of 4th-gen male soloists, a cohort where breaking 300–400k is already considered elite.
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On Circle, a weekly No. 1 this fast typically indicates both strong domestic retail pull and fan-driven repeat purchases—useful for sustaining month-one numbers and keeping the title track sticky on local charts.
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The Billboard 200 Top-10 landing validates international demand beyond fandom core, where merch-bundles and touring aren’t the only levers—digital and physical sales alone are carrying weight.
Track highlights (first-listen guide)
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“Talk To You” – hook-forward pop with a confessional tilt; engineered for performance clips and broadcast stages.
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“Let Me Tell You (feat. Daniela of KATSEYE)” – a crossover moment aimed at broader Gen-Z playlists.
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“Forever” – mid-tempo sentiment that positions the vocal color front and center.
What it means for TXT—and for 4th gen
For TXT, Yeonjun’s start strengthens the group’s brand architecture: individual lanes that expand the tent without cannibalizing the core. For the scene at large, the debut reinforces a trend we’ve tracked all year—solo projects functioning like micro-eras, complete with distinct aesthetics, global TV touchpoints, and measurable sales that rival small-to-mid group comebacks.
What’s next
With Part 01 framed explicitly in the title, a follow-up feels inevitable. In the near term, watch for continued TV stages, additional chart updates (Circle monthly; Billboard 200 second-week hold), and potential alternate versions to extend physical demand.
