July 11, 2025: A Day to Remember
Mark your calendars: July 11, 2025 is shaping up to be one of the most momentous dates in K-pop this year. On that day, two of the world’s biggest girl groups – TWICE and BLACKPINK – will both drop highly anticipated new releases, creating a buzz unlike anything fans have seen in years. According to an Allkpop report, BLACKPINK is gearing up to release “JUMP,” the quartet’s first full-group single in over a year, while TWICE is returning with This Is For, their 4th full-length album and first studio album in nearly four years. It’s incredibly rare for two top-tier girl groups to schedule comebacks on the exact same day – a high-stakes showdown that has the entire K-pop community counting down in excitement. Both groups are expected to showcase evolved styles and remind everyone why they’re K-pop’s leading powerhouses through this simultaneous comeback event.
This landmark same-day comeback has been officially confirmed by both groups’ agencies. JYP Entertainment announced TWICE’s album This Is For with great fanfare, noting it will be the group’s first Korean studio album since 2021. Not to be outdone, YG Entertainment finally unveiled BLACKPINK’s new single “JUMP” after much speculation – even releasing a dynamic music video teaser on July 8 KST that sent fans into a frenzy. In the teaser, the BLACKPINK members appear on towering billboards across a neon-lit cityscape, giving a blink-and-you-miss-it glimpse of their concept. The teaser confirmed that “JUMP” will drop on July 11 at 1 PM KST, perfectly aligning BLACKPINK’s comeback with TWICE’s album release that very day. It’s now officially all systems go for a once-in-a-generation dual comeback spectacle!
What We Know So Far: Two Epic Comebacks
TWICE’s This Is For: TWICE’s comeback is nothing short of a celebration for ONCEs (TWICE’s fandom). This Is For marks TWICE’s first full album in nearly four years, and JYP has pulled out all the stops. Early teasers and press info hint at a project of grand scale – multiple album versions, lavish packaging, and even sub-unit tracks that recall the group’s playful versatility from their Formula of Love era. JYP Entertainment has hyped this release as a “game-changing album” and even confirmed the group will embark on a new world tour in support of it. In fact, TWICE is set to headline Lollapalooza Chicago this summer as well, underlining their global dominance alongside this comeback. The title track “This Is For” is rumored to be a power-pop anthem, and the album’s tracklist spans 14 songs including five unit tracks – giving every member a chance to shine. After a nearly 4-year wait for a full album, ONCEs are absolutely thrilled to finally be “fed” with so much new music from their nine queens.
BLACKPINK’s “JUMP”: For BLINKs (BLACKPINK’s fandom), “JUMP” represents something equally special – the first OT4 (full group) single since the Born Pink era over a year ago. YG Entertainment had been tight-lipped about BLACKPINK’s comeback for weeks, only cryptically saying, “We will notify you through the group’s official promotion schedule,” when reports of a July single surfaced. Now that the news is out, the hype is through the roof. The “JUMP” teaser suggests a bold, cityscape concept with each member’s image splashed on skyscraper billboards, and fans are already dissecting every frame. Notably, BLACKPINK kicked off their massive 2025 “DEADLINE” World Tour on July 5-6 in Korea, and many believe “JUMP” will become a highlight of the tour setlist. In fact, concert-goers at their Seoul shows were treated to a sneak live performance of “JUMP” before its official release, and leaked snippets have only amplified the anticipation. BLINKs have been waiting a long time for new music as a group, and “JUMP” promises to deliver BLACKPINK’s signature explosive energy – a summer anthem in the making.
Fandoms Go Wild: ONCEs and BLINKs Unite (and Buzz Online)
It’s hard to overstate the community buzz that this double-comeback has ignited. ONCEs and BLINKs around the world are flooding social media with excitement, turning the internet into a sea of pink and black and candy bong teal. Within minutes of the announcements, hashtags like #TWICE_Comeback and #BLACKPINK_JUMP were trending worldwide on Twitter. Fan reactions range from jubilant screams to funny memes about “wallets crying” due to buying albums and concert tickets at the same time. As one international fan quipped on a forum, “The winner is me. Two groups I like are coming back – which is a win.”. This sentiment of double joy is surprisingly common; even many fans who typically stan one group are cheering on the other, recognizing that July 11 will be a feast for all K-pop lovers.
On Korean sites, the excitement is just as electric. When BLACKPINK’s teaser dropped, netizens on TheQoo left comments like, “Wow, it’s so freaking good,” and “Finally, BLACKPINK!!!!!!!!!!”. Others pleaded, “This is insane. Hurry up and release it already!”. Clearly, the long wait has only made fans more eager. TWICE’s teasers have also drawn enthusiastic responses on Korean SNS, with many praising the group’s concept photos and the nostalgic nod to their earlier eras. ONCEs have been sharing emotional posts about growing up with TWICE and how proud they are to see the group release another full album after so long. Both fandoms are also playfully hyping up the friendly competition – there’s an unmistakable undercurrent of “game on!” banter (all in good fun). On one side, BLINKs are confidently predicting chart domination for BLACKPINK; on the other, ONCEs are gleefully noting that TWICE’s album will mean “more songs for us to enjoy.” In one humorous exchange, a fan joked, “BLACKPINK will win the charts battle, and ONCEs will win the battle of getting more than the bare minimum amount of music”, poking fun at BLACKPINK’s relatively sparse release schedule. These lighthearted jabs show that while there is definitely a rivalry, it’s largely a positive, celebratory one. Both fandoms know that July 11 will be a day of nonstop streaming, sharing, and celebrating – a K-pop party on a global scale.
K-pop’s Summer Royalty Face Off — In the Best Way
This dual comeback is being hailed as a face-off between K-pop’s summer royalty, and the scenario has even casual observers fascinated. It’s been a long time since two A-list girl groups went head-to-head like this. In fact, fans and media are drawing parallels to the legendary 2009 showdown between Girls’ Generation and 2NE1, when those two iconic groups promoted hits at the same time and battled for music show trophies. Such overlaps are rare because major agencies usually avoid direct competition between their biggest acts. The last time TWICE and BLACKPINK had overlapping promotions was way back in late 2016 (when TWICE’s “TT” and BLACKPINK’s “Playing with Fire” were charting together), but even then their release dates were a week apart. Same-day comebacks of this magnitude? Practically unheard of in recent memory. That’s why July 11, 2025 is being hyped as a “historic moment” in K-pop – a day that will have fans toggling between YouTube and Spotify playlists, trying to give both queens the attention they deserve.
Industry watchers are eager to see how this plays out on the charts. We may witness a scenario where TWICE’s album and BLACKPINK’s single simultaneously occupy the top spots on charts around the world. In South Korea, it’s very possible one group will take #1 on one chart while the other tops a different chart – for example, BLACKPINK could dominate digital streaming rankings while TWICE’s full album sells massive physical copies. As one fan observed, BLACKPINK are “too big to fail or ignore” on global streaming platforms, whereas TWICE’s strength in album sales is virtually unmatched among girl groups. We might see TWICE breaking personal sales records (with ONCEs bulk-buying multiple album versions), at the same time as BLACKPINK breaks YouTube records for views on the “JUMP” music video in 24 hours. Music shows in Korea will also be fascinating – could we see TWICE and BLACKPINK going head-to-head for #1 trophies on programs like Music Bank and Inkigayo? The prospect of two superstar girl groups sharing encore stages or acknowledging each other on music shows has fans absolutely thrilled. It’s truly a win-win scenario for K-pop: the charts will be dominated by girl power, and fans will have an abundance of content to enjoy all at once.
Beyond the numbers and trophies, the cultural impact of this event is worth noting. A joint surge of TWICE and BLACKPINK is bound to draw global media coverage, further proving K-pop’s reach. It’s mid-summer, a time when K-pop often booms with upbeat hits, and having these two releases coincide feels like a summer holiday for K-pop fans. Some fans are even planning joint streaming parties and friendly competitions to celebrate both, coining nicknames like “TwicePink Day.” While a bit of fan rivalry is inevitable (and adds to the fun), there’s also a heartwarming sense of unity in the air. Both fandoms have endured long waits – ONCEs for a full TWICE album, and BLINKs for any group comeback – and July 11 will deliver relief and joy to both. It’s as if the K-pop gods decided to reward everyone all at once.
Anticipation, Teasers, and Official Words from the Teams
In the lead-up to D-Day, the trickle of teasers and official info has fans on high alert. TWICE has been unveiling concept photos and video snippets showing the members in a glamorous yet playful light, aligning with the album’s confident title This Is For. JYP’s promotional machine has confirmed details like the album’s multiple versions, a packed tracklist, and even a snippet of the title track’s chorus in a recent teaser – which fans say is “an earworm already.” The members of TWICE have expressed their excitement through interviews and social media (Nayeon and Jihyo both hinted on Bubble that they “prepared really hard” for this comeback). JYP Entertainment’s statement proudly declared this album will “solidify TWICE’s stature as K-pop queens”, and from everything we’ve seen, the group is ready to deliver on that promise.
On BLACKPINK’s side, YG Entertainment has been characteristically coy but effective in building hype. After the July 8 teaser for “JUMP” dropped, YG followed up with individual member teaser posters, each garnering millions of likes within hours. The BLACKPINK members themselves have been a bit quieter publicly (no spoilers on their personal Instagrams just yet), but Lisa did mention in a recent fan message that they were “practicing hard” for the tour and new song – sending BLINKs into cheers. YG’s strategy seems to be letting the scarcity of BLACKPINK comebacks do the work; fans are so starved for new content that even a 15-second MV teaser caused an explosion of theories and trending posts. One thing’s for sure: the mystique around “JUMP” has everyone guessing about the song’s style. Is it a hip-hop banger? A summer EDM track? The mystery is part of the thrill, and BLINKs are loving every minute of it.
Both JYP and YG have also shown a friendly confidence ahead of this date. When asked about the unusual timing, a JYP representative laughed and said there’s “no bad blood – the more, the merrier, especially if it makes K-pop fans happy.” YG’s team, meanwhile, noted that BLACKPINK and TWICE have distinct strengths and styles, suggesting that the two comebacks will “complement, not cannibalize” each other in the market. It’s a refreshing show of sportsmanship between two of K-pop’s biggest companies, and it sets the tone for fans to also keep the competition healthy. In fact, members of TWICE and BLACKPINK have openly shown mutual respect in the past (fans often recall moments like Jihyo vibing to BLACKPINK’s songs, or Rosé mentioning TWICE’s performances). There’s a sense that July 11 will be a celebration of K-pop girl groups more than a cutthroat fight.
A Celebration for All K-Pop Fans
With just days to go, the anticipation is reaching fever pitch. Fans are organizing countdown livestreams, streaming goals, and even charitable projects in the name of their idols’ comebacks. K-pop communities everywhere – from Twitter and TikTok to dedicated fan cafés – are brimming with posts like “Which comeback are you most excited for?” (to which the most popular answer is honestly “BOTH!”). As one fan aptly put it, “The real winner on July 11 will be us, the fans.” Each fandom is motivating the other to bring their A-game: ONCEs are streaming harder knowing BLACKPINK will be right there on the charts, and BLINKs are upping their promotional efforts because they want BLACKPINK to shine alongside a group as beloved as TWICE. It’s a virtuous cycle of hype.
Come midnight (KST) of July 11, expect social media to erupt like never before. YouTube might even crash for a few moments as millions click play on BLACKPINK’s “JUMP” MV teaser premiere and TWICE’s full album audio. Within hours, we could see iTunes charts across dozens of countries led by two names: TWICE and BLACKPINK. The K-pop universe is about to explode with content, as one media outlet perfectly described. Fans are already gearing up with streaming guides and tutorials to maximize support for their faves. But beyond the charts and records, there’s a shared feeling that this is a once-in-a-blue-moon event that everyone wants to revel in. Many are reminiscing about how far both groups have come – from TWICE’s humble debut in 2015 and BLACKPINK’s explosive entrance in 2016, to now being the twin titans of the girl group world sharing a comeback date. It’s truly the stuff of K-pop dreams.
In the end, July 11, 2025 is poised to be remembered as the day ONCEs and BLINKs together shook the world. Whether you’re Team Twice, Team Blackpink, or like countless fans, happily Team “Why-Not-Both,” it’s a time to cherish. The positivity and ppalgan ppalganyang (red flavor) energy in the community is palpable. K-pop fans love to chant “We are one” at concerts – and on this day, that phrase will ring especially true as fandoms unite in celebration of two legendary groups. So let’s all buckle up and enjoy the ride on this historic comeback day. July 11 is coming, and with TWICE and BLACKPINK side by side, it’s guaranteed to be a summer blockbuster for the K-pop ages!
