P1Harmony have kicked off a brand-new era—this time in English. On August 25, FNC Entertainment revealed the first concept photos for the group’s upcoming album “EX,” confirming a September 26 release. The images introduce a playful, slightly mysterious world dubbed the “Game Lovers Club,” teasing a retro-meets-kitschy aesthetic that feels both nostalgic and fresh.
A new concept: “Game Lovers Club”
The concept photos place Keeho, Theo, Jiung, Intak, Soul, and Jongseob inside a clubroom that’s anything but ordinary—think vintage outfits, stacked games, and whimsical props. It’s a softer, more approachable visual direction compared to the high-powered “hero” themes the group has explored in the past—suggesting “EX” might blend P1Harmony’s punchy attitude with a more conversational, story-driven charm.
Release date & rollout
“EX” drops September 26 at 1 PM KST (0 AM EDT) on major platforms. Leading up to release day, the group’s schedule includes a concept photo making film, tracklist reveal, an album sampler, MV teasers, and a highlight medley, rolled out in sequence.
Key date: Sept 26, 1 PM KST / 0 AM EDT — save it.
Why this era matters
Positioned as P1Harmony’s first English-language album, “EX” is designed to expand their global footprint and meet international fans where they are—linguistically and musically. The strategy follows a strong 2025 showing: their May mini-album “DUH!” set a new personal record with 440,000+ first-week sales and became their fourth consecutive entry on the upper tier of the Billboard 200 (peaking at No. 23). That momentum sets a high bar—and big expectations—for “EX.”
It also arrives after their first full-length album “Killin’ It” established P1Harmony’s arena-ready sound and storytelling across a complete tracklist, proving the sextet can scale their ideas to album length. Shifting to an English project now looks like a natural next step in the group’s global arc.
What the photos hint about the music
While no track titles have been revealed yet, the visual narrative suggests a few possibilities:
- Retro pop textures: The analog-game vibe and warm, vintage styling point toward playful hooks and ear-candy production.
- Slice-of-life storytelling: Shots of members “hanging out” in their corners imply lyric themes about friendship, downtime, and late-night club energy—less superhero myth, more lived-in fun.
- Global accessibility: English lyrics will likely foreground catchy refrains and clean melodies that land instantly with international listeners. (This aligns with the overall intent described in the rollout announcement.)
The promo roadmap (what to watch for)
- Concept Photo Making Film: Expect behind-the-scenes details on styling and set design; great for spotting visual motifs that might recur in the MV.
- Tracklist + Sampler: The tracklist drop will confirm whether “EX” leans mini or full-length and how the English pivot shapes song credits; the sampler usually offers the first feel for tempos and textures.
- MV Teasers & Highlight Medley: These typically sharpen the narrative and reveal the title track’s hook—watch for 8-bit flourishes, arcade SFX, or nostalgic synths to match the concept.
Final take
With “EX,” P1Harmony are signaling a confident, global-first move—wrapping a friendly, nostalgic Game Lovers Club concept around the group’s precision choreography and tight vocal-rap dynamics. If the visuals are any indication, this era aims to be inclusive and immediately fun, without sacrificing the detail and ambition that have carried P1Harmony from promising rookies to international chart regulars. Mark your calendars, P1ece—September 26 is game on.
Sources: AllKpop reports on the concept photo reveal and rollout plan; KSTATION TV recap of the teaser schedule; official social updates confirming the release time; background on P1Harmony’s first full album from People.
